{"root":[{"id":8415507,"innercode":"760818000012000000","name":"一 中国微短剧行业发展概况","children":[{"id":8416007,"innercode":"760818000012000000000000","name":"（一）微短剧是短视频\u201C剧集化\u201D表现，满足用户\u201C短平快爽\u201D的内容消费需求"},{"id":8416010,"innercode":"760818000012000000000001","name":"（二）在全媒体视听传播格局中，短视频占视听时长的近1/3"},{"id":8416013,"innercode":"760818000012000000000002","name":"（三）微短剧市场规模持续扩大，行业转入提质发展新阶段"},{"id":8416016,"innercode":"760818000012000000000003","name":"（四）行业发展趋于理性，更加注重品质内容建设"},{"id":8416018,"innercode":"760818000012000000000004","name":"（五）北京、浙江、广东的重点微短剧备案数量居前列"},{"id":8416021,"innercode":"760818000012000000000005","name":"（六）各地政府以微短剧为抓手，探索文娱产业经济发展新路径"},{"id":8416023,"innercode":"760818000012000000000006","name":"（七）微短剧相关企业注册量连年增长"},{"id":8416026,"innercode":"760818000012000000000007","name":"（八）平台、机构加速入局、布局"},{"id":8416028,"innercode":"760818000012000000000008","name":"（九）微短剧发展中出现诸多问题，用户整体评价低"},{"id":8416031,"innercode":"760818000012000000000009","name":"（十）主管部门、平台合力共筑清朗空间"}]},{"id":8415509,"innercode":"760818000012000001","name":"二 微短剧平台用户观察","children":[{"id":8416033,"innercode":"760818000012000001000000","name":"（一）短视频平台为用户观看微短剧的主要渠道"},{"id":8416036,"innercode":"760818000012000001000001","name":"（二）红果短剧视听总时长超过长视频平台，用户月规模过亿人"},{"id":8416040,"innercode":"760818000012000001000002","name":"（三）热播热议微短剧以情感、古装、悬疑题材为主"},{"id":8416043,"innercode":"760818000012000001000003","name":"（四）平台深耕微短剧"}]},{"id":8415511,"innercode":"760818000012000002","name":"三 广电入局微短剧赛道的探索","children":[{"id":8416045,"innercode":"760818000012000002000000","name":"（一）广电机构积极探索微短剧发展道路"},{"id":8416047,"innercode":"760818000012000002000001","name":"（二）广电机构与第三方平台深度合作"},{"id":8416049,"innercode":"760818000012000002000002","name":"（三）微短剧开辟传播新场景"},{"id":8416053,"innercode":"760818000012000002000003","name":"（四）大屏微短剧受众构成有差异"},{"id":8416056,"innercode":"760818000012000002000004","name":"（五）微短剧助力综艺、纪录片等节目模式的创新，探索地方文旅传播新路径"}]},{"id":8415513,"innercode":"760818000012000003","name":"四 中国微短剧行业发展展望","children":[{"id":8416059,"innercode":"760818000012000003000000","name":"（一）微短剧用户规模有增长空间，\u201C短时长\u201D红利持续，生态圈进一步拓展"},{"id":8416061,"innercode":"760818000012000003000001","name":"（二）监管与引导常态化，以\u201C品质\u201D立\u201C品牌\u201D，微短剧行业进入\u201C短剧长跑\u201D新阶段"},{"id":8416063,"innercode":"760818000012000003000002","name":"（三）用户愿意为高品质内容付费，微短剧商业模式更加丰富多元"},{"id":8416065,"innercode":"760818000012000003000003","name":"（四）用户的微短剧题材需求多元化"},{"id":8416068,"innercode":"760818000012000003000004","name":"（五）微短剧\u201C破圈\u201D，创造传播新价值"}]}]}